Design of multilingual terminology infographics in assisted reproduction: a tool to facilitate access to specialised knowledge

Abstract

Specialised languages, such as medical language, are loaded with terminology, which makes them difficult for patients to understand. Terminology infographics are educational, interactive and multi-layered visual resources that facilitate access to specialised information (Vidal Sabanés, 2021) and promote culturalisation in health. This study, part of the Neotermed project (CIAICO/2021/074), presents the design of a series of multilingual and digital infographics on assisted reproduction (AR) terminology. The four main topics are
fertility treatments, fertility problems, fertility tests and pathologies. The Spanish content was translated into English, Catalan, French, Italian and German and adapted to the needs of the audience in the Valencian community, a pioneer in AR treatments and the main end-user, the IVF-Life clinic in Alicante. Patient surveys
guided the design of the content, in order to create a functional prototype as a transfer product. In addition, both the source text (TO) and the target text (TM) were adapted according to the European Union guidelines on clear language (2015) and other institutions. Developed in collaboration with health professionals, linguists, translators and a graphic designer, this resource aims to improve patient resilience, wellbeing and health literacy in a socially impactful way.